Similar to prescription medicines, over-the-counter (OTC) medicines are medically effective because of their intrinsic pharmacological properties. As documented in several studies, the added convenience of OTC medicines is the primary reason why consumers prefer these products to prescription medicines for the treatment of common health conditions, such as headache, heartburn, and allergies. This report summarizes the academic literature on convenience, presents a definition and structure for the concept of convenience, and examines how convenience influences OTC medicine use.
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