Consumer behavior

SELECT: A CASE STUDY IN INNOVATIVE CONSUMER BEHAVIOR STUDY STRATEGIES

by A R Replogle, P Midgette, S J Levy, J G Levine, E L Hemwall
Replogle A R.et al. SELECT: Case Study. SelfCare 2010;1(4):124-135

SELECT (Self Evaluation of Lovastatin to Enhance Cholesterol Treatment) was a self-selection study simulating consumer decision-making behavior in a real-world OTC setting.

SELF-REPORTED CONSUMER MEDICATION TAKING BEHAVIOR IN THE UNITED STATES: EVIDENCE FOR A MEDICATION EDUCATION GAP

by R W Soller, C Shaheen
Soller R W, Shaheen C. Medication Education Gap in the United States. SelfCare 2011;2(3):66-75

Effective health communication is essential for safe and effective self-care by consumers and patients. Despite successes on content and format improvements of drug labeling by the Food and Drug Administration, significant gaps remain in medication education by practitioners and self-education by consumers and patients.