consumer research

IMPROVING THE QUALITY OF CONSUMER RESEARCH: REPORTING OF SURVEY RESEARCH

by Eric P. Brass
Brass E.P. Improving the Quality of Consumer Research: Reporting of Survey Research. SelfCare 2010;1(2):54-59 (Free text)

Survey research may provide important insights into consumer behaviors, knowledge and attitudes. This information in turn can inform current decision making and support new hypotheses worthy of testing…..