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Lovastatin

SELECT: A CASE STUDY IN INNOVATIVE CONSUMER BEHAVIOR STUDY STRATEGIES

by A R Replogle, P Midgette, S J Levy, J G Levine, E L Hemwall
Replogle A R.et al. SELECT: Case Study. SelfCare 2010;1(4):124-135

SELECT (Self Evaluation of Lovastatin to Enhance Cholesterol Treatment) was a self-selection study simulating consumer decision-making behavior in a real-world OTC setting.

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